Resu is a premier consulting and advisory firm specializing in business growth, media strategy, and executive coaching & education.
We connect startups with global investors, help businesses craft impactful communication strategies, and provide leadership training through partnerships with top institutions. With a focus on investment readiness, brand positioning, and executive development, Resu empowers companies and leaders to scale and succeed.
Cuong Dang
Founder, Chairman
Cuong Dang is an entrepreneur, senior executive, investor, author, and publisher with a proven track record in scaling businesses, driving digital transformation, and providing strategic leadership. Before successfully exiting his software venture, he gained extensive experience in training, publishing, and public speaking across the US and Europe.
In 2017, Cuong introduced Enterprise Rent-A-Car, along with its National and Alamo brands, to Southeast Asia, starting with Vietnam. As the world’s largest car rental company, Enterprise generates over $35 billion in annual revenue and is headquartered in St. Louis, MO, USA.
He serves on the boards of companies in the logistics and mobility sectors, where he drives digital transformation, mergers and acquisitions (M&A), and strategic partnerships. Additionally, he advises Toyota Financial Services (Vietnam) on legal, operational, and business models related to mobility initiatives.
In 2020, after successfully negotiating the country license for Forbes Media, Cuong built and nurtured large, trusted communities for business executives, women (ForbesWomen), and emerging leaders (Forbes Under 30) in Vietnam.
Beyond these ventures, he mentors and advises startups, SMEs, and multinational corporations on digital transformation, mobility, market entry into Vietnam, leadership, restructuring, and growth strategies.