“He who controls the media controls the minds

— Noam Chomsky, American Professor

As a full-service media consultancy, Resu specializes in strategic communications, brand positioning, and high-impact content creation. With strong partnerships across major media outlets in Vietnam and internationally, we help businesses craft compelling narratives, maximize visibility, and engage key stakeholders effectively.

Our leadership includes the former CEO of Forbes Vietnam, bringing extensive experience, deep industry knowledge, and an unparalleled network across media, business, and investment communities. This gives us unique insights into narrative building, investor relations, and executive profiling—helping businesses not only get noticed but truly stand out.

Media Strategy & Execution

We go beyond traditional PR to create high-impact media campaigns that drive engagement and visibility for businesses.

1. Event Planning & Management

From executive networking events to large-scale industry summits, we handle every aspect of event planning to ensure meaningful audience engagement and business impact.

2. Media Booking & Partnerships

We have established relationships with Vietnamese and global media organizations, including VNExpress, Tuổi Trẻ, Thanh Niên, Forbes, and Fortune. Whether you need press coverage, advertorials, or media placements, we connect you with the right platforms.

3. Media Production & Content Creation

We create high-quality content that tells your brand’s story effectively. Our production services include:

Video Production – Corporate films, promotional videos, and investor presentations.
Editorial & Copywriting – Articles, thought leadership pieces, and investor reports.
Digital & Social Content – Engaging multimedia content for online platforms.

Strategic Communications & Stakeholder Management

In today’s fast-changing business landscape, effective communication is critical to building trust, credibility, and long-term influence. Resu develops tailored strategies that align with your brand’s mission, business goals, and market position.

Corporate Narrative & Brand Positioning

Crafting a clear and compelling brand story that resonates with investors, customers, and media.
Ensuring consistency across media channels, press materials, and leadership communications.

Crisis & Reputation Management

Proactively managing brand perception to minimize risks and protect credibility.
Developing crisis response strategies to handle media scrutiny and public relations challenges.
Training leadership teams to communicate effectively during high-stakes situations.

Thought Leadership & Executive Profiling

Positioning CEOs and executives as industry leaders through speaking engagements, media interviews, and strategic editorial placements.
Crafting op-eds, keynote speeches, and thought leadership content for high-profile platforms.

Investor & Partner Relations

Developing tailored communication strategies to attract and retain investors.
Creating investor decks, reports, and messaging frameworks that strengthen business credibility.
Facilitating media placements that reinforce trust and confidence in leadership.

Government & Policy Engagement

Advising businesses on navigating Vietnam’s regulatory environment and engaging with policymakers.
Crafting messaging for policy discussions and regulatory communications.
Positioning businesses as key contributors to industry and economic development.

Media & Public Engagement

Building long-term relationships with journalists, analysts, and influencers.
Coordinating high-impact media campaigns that align with business objectives.
Ensuring consistent and strategic messaging across press coverage, interviews, and public appearances.